We all access social media platforms daily. We use them to stay connected to friends, to add weight to the fake sick call you made to work in the morning, to keep abreast of the brands and tech that interest us, and even though you won’t say it out loud, to stalk other users. But, the face of social media is changing.
Social Media is Mobile
Almost 90 % of social media users are accessing their social media via their smartphone. Consider this, what was the last thing that did not include water, that you did without your smart phone on you? Studies show that smart phone owners do everything, from watching TV to using the loo, with their smart phone in hand. No wonder we hear so many stories of smart phone deaths by toilet!
This means that content, videos, and pictures need to be created to make the most of the space a phone screen has to offer.
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So, we’ve all heard of Pokémon Go, which makes use of AR technology to annoy the living daylights out of anyone who is not a Go player. Yes, those people exist. They are the ones you left at the dinner party to find your cute childhood buddy a block away. But, even the players probably don’t know what exactly AR is. What AR does is add digital info to your environment using your phone camera, and this is the tech primed to take social media to the next level.
Big business will now be able to link AR to their social media marketing. Imagine trying out a lipstick colour without going into the store, or seeing what your new couch is going to look like in your lounge before it’s even delivered? It sounds amazing, and it is!
Companies like Instagram could make it possible to get a selfie with your hero projected by AR.
Privacy and Open Source
The frustration of your information being sold to marketing companies will be coming to an end. The social media platforms that can guarantee the user privacy will only increase in popularity as will open source APIs.
Video and Live Streaming
The ability to communicate live with friends has been a game changer for social media platforms. Video is by far the most popular content on social media and it is quickly replacing other forms of content production. Studies show that users would rather watch a video story than read an article, and with live streaming potential consumers are able to watch in real time.
A Focus on the Users
Look back at your SM page from two years ago and you will notice the distinct lack of advertisements. Originally created to stay in touch with family and friends, social media platforms have become a place to create the identity you want the outside world to see, and with that, have come the plethora of advertisements targeting exactly the person you want to be.
Going forward, the focus will be on highlighting personal posts and pictures and doing a more thorough job of controlling the content displayed on your page; and don’t be surprised if users choose to move to paid for services to escape the advertising giants.