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What Makes A Brand Great?

Iconic brands are instantly recognisable

Source: Pixabay Who would have thought a brand with an apple logo with a bite out of it could win big time? Imagine a row of apples on the fruit machine in the slots casino, ching, ching as you hit the jackpot. Brand image and how simple it is, often influences consumers’ decisions and can be the WOW factor for a company’s success. Brand consultancy firm, Interbrand, published the results of the top 10 world brands in 2019. It looked at three main factors – current brand strength – [Read more ...]